Course Overview
Digital Media program in Ontario, designed as a graduate certificate, aims to equip students with the essential theoretical and practical skills needed in today’s digital media marketing landscape. With the rise of social media, mobile technologies, and other innovations, there is a growing demand for skilled and creative professionals who can blend traditional marketing principles with digital strategies to establish and maintain a strong online presence for the businesses they represent.
The curriculum begins by providing a solid foundation in marketing fundamentals before delving into the integration of digital marketing tactics into business strategies. Students will employ various tools such as primary and secondary market research, statistical analysis, databases, and various digital media platforms to incorporate into their digital marketing plans. The program also covers the exploration of new and emerging interactive media, with students incorporating these elements into their projects. In the final term, students will further enhance their skills through either research projects or cooperative education work experiences, consolidating their learning outcomes.
Admission Requirements
A university degree or college diploma or advanced diploma in business or a related discipline.
English Language Requirements
Applicants must demonstrate language proficiency by submitting one of the following scores:
- IELTS of 6.5
– or –
IELTS of 6.0 + Completion of EAP-3106 (English for Academic Purposes) during first term of study. - TOEFL iBT 79
-or-
TOEFL 70 + Completion of EAP-3106 (English for Academic Purposes) during first term of study. - Passed Lambton Institute of English placement test
Kindly be aware that the Study Direct Stream (SDS) program exclusively acknowledges IELTS as the valid proficiency score. Additionally, specific requirements tailored to individual countries may also be relevant.
Fulfilling the minimum English proficiency prerequisites does not automatically secure admission. Applicants boasting superior English proficiency scores will receive preferential consideration during the admission evaluation.
It’s essential to note that not all students will meet the criteria to substitute EAP-3106 for the obligatory IELTS or TOEFL test scores.
Technology Requirements
To ensure that you can meet the demands of all your program’s courses, it is essential to possess a dependable laptop for the completion of tests and assignments.
