Course Overview
The Ontario College Graduate Certificate program in Marketing Management – Digital Media is meticulously crafted to equip students with both the theoretical understanding and practical competencies essential in the contemporary landscape of digital media marketing. The rise of social media, mobile tools, and other innovative technologies has underscored the demand for proficient and imaginative individuals capable of melding traditional marketing approaches with digital platforms to establish and sustain a compelling online presence for the businesses they represent.
Initially, the curriculum will concentrate on laying the foundational knowledge in marketing, a prerequisite before delving into the integration of digital marketing strategies within businesses. Students will employ elements of primary and secondary market research, statistics, databases, and diverse digital media platforms, integrating them into digital marketing strategies. The exploration of novel and evolving interactive media forms a key part of the program, and students will seamlessly incorporate these into various projects. In the program’s concluding phase, all educational objectives will be amplified through either a research project or a cooperative education work term.
Admission Requirements
A university degree or college diploma or advanced diploma in business or a related discipline.
English Language Requirements
Applicants must demonstrate language proficiency by submitting one of the following scores:
- IELTS of 6.5
– or –
IELTS of 6.0 + Completion of EAP-3106 (English for Academic Purposes) during first term of study. - TOEFL iBT 79
-or-
TOEFL 70 + Completion of EAP-3106 (English for Academic Purposes) during first term of study. - Passed Lambton Institute of English placement test
Kindly be aware that the Study Direct Stream (SDS) program exclusively acknowledges IELTS as the valid proficiency score. Additionally, specific requirements tailored to individual countries may also be relevant.
Fulfilling the minimum English proficiency prerequisites does not automatically secure admission. Applicants boasting superior English proficiency scores will receive preferential consideration during the admission evaluation.
It’s essential to note that not all students will meet the criteria to substitute EAP-3106 for the obligatory IELTS or TOEFL test scores.
Technology Requirements
To ensure that you can meet the demands of all your program’s courses, it is essential to possess a dependable laptop for the completion of tests and assignments.
